Phone Acting Funny After Weing on Facebook Website

Trying to follow Facebook ads rules can experience like trying to striking a moving target in the night. What can yous annunciate? How can y'all advertise information technology? Who are you lot allowed to annunciate to? And once you've figured out those answers, how long does the mysterious Facebook ads review process take?

Fifty-fifty when you've finally figured out, Facebook changes some other marketing policy, and your ads get rejected once more. Or they sit in a "awaiting review" purgatory forever, never to be approved or denied.

We have reviewed all of Facebook's current advertising rules, policies, and procedures and take organized them here for an easy summary.

• Facebook Ads Review: How Does it Work and How Long Does it Take?
• 5 Facebook Ads Rules to Follow to Get Your Ad Approved
• Facebook Marketing Policy: What You Need to Know
• How to Keep Your Campaign Running If Your Ad Is Denied

Together, we'll increment your ad approval chances, go on you out of Facebook purgatory, and make sure you know what to practise when an advertising is rejected.

Facebook Ads Review: How Does it Work and How Long Does information technology Take?

Facebook has a posted process for the steps and the time they take to review your ads. Simply experience suggests their procedure is more a recommendation than a rule. Here'south what we've learned virtually the Facebook ads review procedure.

What are the steps of a Facebook advertizement review?

Co-ordinate to Facebook, ads review is a simple three-stride process:

1. You submit or edit an advertising.
2. Your ad is reviewed.
3. Your advertizing is either approved or denied.

Whether your ad is approved or denied, Facebook will let you know by email and/or notification in your business relationship. If your ad is approved, it'll exist published automatically, and you'll get-go to run into results in Ads Manager.

Behind the scenes, in that location seems to be a mix of people and machine-based reviews. Facebook says they rely mostly on automated ad reviews but use homo reviewers "to amend and railroad train our automated systems and, in some cases, to review specific ads."

What triggers a Facebook ads review?

There are two scenarios that cause your ads to be reviewed past Facebook:

1. You lot create a new Facebook advertisement.
2. Yous brand changes to an existing ad.

Changes that trigger a review include:

• Changing creative like images, text, video, or link
• Altering the audition you target
• Choosing new optimization goals or billing events

Sometimes, your ad is approved quickly, only to exist denied a day or ii later on. Information technology'due south hard to say for sure why that is. The timing suggests that the first approving is done via an automated process, and then a man manually reviews and denies the ad.

How can I speed up my advertizing review?

Facebook says that most ads are reviewed within 24 hours. In reality, some ads are canonical in minutes, while some can take days.

There'due south no official expedite function within the Facebook ads review policy; still, there are some things y'all can exercise that may assist speed things along.

Publish between 8 a.m. and 8 p.m., Mon through Fri.
From our information, nosotros encounter ads posted during these times oft get a faster review.

Exist consistent.
Domains and ad accounts with a long history of approved ads seem to be denied less ofttimes.

Don't bend the rules.
If your ad is on the edge of breaking one of the Facebook ads rules, it'south more likely to get flagged for boosted review. You may win an appeal if information technology'south denied, merely y'all'll lose a lot of time in the process.

Allow for extra time in Q4.
Businesses place more ads leading up to the holidays. Yous can come across that play out in the fourth-quarter spikes of Facebook ad revenue.

With all that advertizement traffic to review, it'due south best to give yourself some extra leeway leading upward to the Q4 crunch. Ideally, submit ads at least 2 weeks before you need them to publish.

What if my advertisement is stuck in review?

Sometimes, your ad gets lost in Facebook limbo, with no status update on approval or deprival.

And so, my facebook Ad is stuck in "In Review"

Can anyone help me understand what to exercise? How to solve information technology?

Please retweet.
Cheers.#Facebook #facebookmarketing

— Arun Kumar Verma (@arun11192) November 23, 2019

You have ii options to unstick your advert if it hasn't been dealt with in 24 hours: You can submit a form to force a review. Or you can chat with Facebook support through the Facebook Concern Help Center. We recommend the beginning option and that you employ chat only if the form fails.

What happens if my advertizing is denied?

If your ad is denied, Facebook will allow y'all know what rule you've cleaved on your Facebook Account Quality page.

Typically, a few infractions won't impact anything across having those ads denied. If y'all show a trend of breaking the Facebook ads rules over and over, or if your infraction is egregious, Facebook may accept further action, such as disabling, restricting, or revoking your business relationship.

But what do you do if your account is negatively affected?

Welp, my Facebook ads business relationship was banned after a whole eight hours of running our kickoff advertisement ever. Is it worth submitting for review or is this a lost crusade?

— Scott Robinson (@ScottWRobinson) January seven, 2021

If this happens to you lot, review this page from Facebook, and contact a representative through Concern Center Help.

5 Facebook Ads Rules to Follow to Go Your Advertizing Approved

Avoiding advertisement rejection is an important office of Facebook marketing. It starts with agreement what products and content Facebook reviewers volition and won't allow.

1. Don't advertise prohibited products.

Before you create a single ad or even commit to advertising on Facebook, brand sure your products aren't subject to an automatic Facebook ad ban. Hither's what's currently not allowed:

Illegal products or services
You can't advertise any product that would get yous arrested or fined for selling. This includes offer age-restricted products to minors.

Tobacco and related products
No cigarettes, cigars, vapes, or whatsoever production that simulates smoking. Antismoking ads are OK, as are ads that pb to tobacco-enthusiast groups, like a cigar social club — every bit long as the ads don't lead to the sale of a related product.

Drugs and related products
This means both illegal and prescription drugs, also as paraphernalia and images that imply drug use.

Dangerous supplements
Call up steroids, ephedra, or human growth hormones. Facebook's policy on this is clear: They get to decide which products are included in the category, so it'southward going to be subjective.

Weapons, ammo, or explosives
Handguns, rifles, and shotguns are obvious exclusions here. Merely this category also includes pepper spray, tasers, and things like batons and not-culinary knives. You tin advertise accessories like holsters, scopes, and gun safes if you fix your audience targeting to 18 years or older. Toy guns and gun-prophylactic classes are as well allowed.

Developed products or services
You can advertise contraceptive products, but you have to focus the messaging on their contraceptive features, and audience targeting needs to be 18 years or older.

Payday loans or bail bonds
Basically, any loan with a term of less than 90 days designed to cover expenses until the borrower'south adjacent payday is a banned ad product.

Multilevel marketing
This restriction also bans advertizing any opportunity to make a quick buck with fiddling investment. You take to be very articulate on what your business model and associated products are if you want to promote moneymaking opportunities on Facebook.

Penny auctions
They're also called "bidding fee auctions," and y'all can't annunciate them on Facebook.

Prohibitive fiscal products
Some financial products are synonymous with misleading claims. Binary options and initial money offerings are examples, and Facebook blocks ads that promote them.

Trunk parts
We hope this is self-explanatory.

2. Do exist careful when advertising restricted products.

Additional considerations are required before some products can be advertised on Facebook. If you lot're in ane of these industries, make sure yous know the extra steps it takes to go your ad canonical.

Alcohol
Almost of the restrictions on alcohol ad placements circumduct effectually age targeting and local laws. For example, in the United States, y'all tin can't target ads for alcohol to an audience under the age of 21. In Canada, the age threshold for alcohol ad targeting is 19.

Dating
Dating services, online or otherwise, are subject to lots of ad restrictions. First and foremost, yous have to fill up out a form to request permission earlier you can place a unmarried advertizement. And then, there are additional Facebook ads rules around imagery, language, and the types of services that can be offered (east.g., no post-order brides).

Online gambling and social casino games
Whatever game where you have to make a purchase for a chance to win something with monetary value falls into this category, co-ordinate to Facebook. If that's your niche, you'll need to get permission to run your ad, and you'll demand to use proper age targeting and adherence to local laws. Exceptions are brick-and-mortar casinos and government-led lotteries.

Ads for casino games, where no coin changes hands, are allowed without preauthorization equally long equally you restrict audience targeting to people over eighteen years of age.

Online pharmacies
While you can't annunciate for pharmaceuticals at all, y'all tin post an ad for an online chemist's with advanced written permission.

Over-the-counter drugs
To sell aspirin, coughing syrup, or any over-the-counter drug through Facebook, you'll need to gear up age targeting and follow laws and guidelines per your geographic location.

Fiscal and insurance products
Yous can advertise credit bill of fare applications, mortgage loans, and other fiscal products, simply y'all have some rules to follow. You have to be articulate about loan fees, interest rates, and your physical location. Y'all can't directly ask for personal financial information. And you have to target your ads to people over the historic period of 18.

Branded content
Once you get paid by a visitor to publish a post, that mail service becomes an ad (even if you don't actually pay Facebook to promote that mail). A common example is an influencer who publishes a mail service that features them wearing a brand'southward shirt, and they get paid to do and so. That'southward called branded content. In these cases, the person publishing the post needs to utilise the branded content tool, which makes it clear to viewers that the postal service is an advertisement.

Social issues, elections, politics
Mostly this brake is about following local regulations for political ads, but it also requires prior Facebook approval. Hither are more guidelines and best practices for these types of ads.

Cryptocurrency
Ads for cryptocurrency and related items (e.g., equipment for mining bitcoin) too require prior Facebook blessing. You can also run ads for cryptocurrency tax services, events, and trading platforms with this preauthorization.

Drug and alcohol treatment
Here's the application to run ads for drug and alcohol treatment products and services. You'll too demand to be approved by LegitScript.

Corrective and weight-loss procedures
Facebook allows ads for constituent surgeries like rhinoplasty, dermabrasion, and weight-loss/corrective procedures, but yous'll need to get permission first.

3. Practice use high-quality, relevant, truthful creative.

Even if you promote an approved and unrestricted product, the Facebook ads review procedure denies ads if your creative doesn't adhere to the post-obit guidelines. Creative includes text, images, video, and URLs.

Graphic or developed content
Your ads cannot include images that are sexually explicit, are sexually suggestive, or include nudity. You'll also need to steer clear of adding shocking, graphic images that depict things like medical procedures, car accidents, or weapons pointed at the viewer.

Controversial content
You may exist able to mail about a controversial political topic in your organic feed, merely you can't exploit that topic commercially in an ad, says Facebook.

Grammar and profanity
Very poor grammar in an ad gets it flagged for review and/or denial, as does profanity.

Nonexistent functionality
Placing a fake "video play" push in your prototype may get more people to click on your ad, only it'southward mendacious, and Facebook won't allow your ad to run.

Before and afterwards photos
You tin can't apply images comparing the furnishings of a product on someone's appearance. Weight loss and hair restoration are common examples here.

Misleading claims
Unproven fiscal gain, purposely confusing render policies, and cures for incurable diseases are all examples of misleading claims that Facebook doesn't let in ads. If you can't evidence it, don't use information technology in your ad.

Click-bait content
You'll never believe what Facebook doesn't let in ads! Hint: Information technology's hiding data or using sensational language. Also, don't endeavor to sew together engagements with irrelevant either/or polls (e.thousand., Hitting "like" for hamburgers or "love" for pizza).

If you're unsure of your advertisement's quality, Facebook helps you test information technology using their relevance diagnostics.

Automatic animation
This means no flashing strobes or jarring sounds that play without a person'due south interaction with your ad.

The updated twenty% text on paradigm rule
It used to exist that Facebook denied ads that had text covering more than xx% of their image. That rule was removed recently, only it'south yet suggested y'all keep text bars to a small area of your photos. Ads with too much text won't perform well but considering they are non very nice to look at.

4. Don't link to an irrelevant, poorly designed landing page or URL.

The Facebook ads review process doesn't just look at your advertizement. Information technology likewise scrutinizes the website your advert links to.

Source

Here are some landing page or URL characteristics that could get your advertisement blocked by Facebook.

Disruptive content
No ane likes hitting the "side by side" push a hundred times to read 1 brusque commodity. Facebook hates information technology likewise. And so if your ad leads to that kind of content, be gear up for denial.

Nonfunctioning or non-matching landing page
Using a phone call-to-action of "click hither and lose unwanted weight" to bulldoze traffic to a divorce attorney's website might exist funny, only Facebook will find the allurement and switch. Your ad will not probable be approved.

Misleading URLs
Likewise, if the URL included in your advertizement looks like information technology leads to one type of landing page, merely it's redirected to something unrelated, your ad won't run. So don't use a URL like "www.stopsmokinginstantly.com" to link to a website for chewing tobacco.

5. Don't misuse Facebook or Instagram make assets.

Facebook is really picky most how advertisers apply their logos and reference their products. Given the seemingly ubiquitous existence of things like the Facebook "thumbs-up" symbol, this tin can be a catchy thing to avoid. Here's how to make sure you're not overstepping Facebook's make use guidelines:

Endorsement
Yous can't say or imply that your product or service is endorsed past whatever Facebook company or platform, including Instagram, Messenger, WhatsApp, and and then on.

Brand usage
Officially, Facebook says to not make their logos or branding a prominent feature in your ads or on the landing pages they link to. Nosotros've heard stories about denials of ads that had images with a Facebook-branded box in the background.

Screenshots
If you use screenshots from whatever version of the Facebook, Instagram, or Messenger user interfaces, make sure information technology'due south represented accurately. Don't modify or crop the paradigm.

Facebook Marketing Policy: What You Demand to Know

Facebook maintains some policies that address broad categories like bigotry. Some are focused on marketing activities, and some also embrace organic posts, letters, and comments. In either case, ads that cross these lines are rejected.

Discrimination policies

Several of the Facebook ads rules include language that prohibits or at least discourages discrimination. If your ads are denied, and y'all're not certain why, take a second wait to encounter if anything might be mistakenly interpreted as going against these policies.

Overt discrimination
Of course your ads tin't directly discriminate confronting or demean people based on attributes like race, religion, gender, ethnicity, and and so on.

Targeting
With a petty deductive reasoning, it'southward possible to employ audience characteristics— location, interests, etc.— to target ads in a way that unfairly discriminates against some groups of people. Doing then jeopardizes both your ad approvals and your account status with Facebook.

Asserting personal attributes
You tin can mention a characteristic like ethnicity or religious affiliation in an ad, but you lot can't straight or indirectly assert that the viewer has that feature.

Here are a few examples from Facebook:

OK: "Meet blackness singles today!"
Not OK: "Meet other black singles nigh you!"

OK: "Depression counseling"
Not OK: "Depression getting you down? Become assist now."

Negative self-perceptions
Ads can't contain copy or pictures that try to induce a negative self-image. For case, a weight-loss ad that focuses on torso types rather than the product would likely exist flagged and denied.

Community standards policy

Facebook has fabricated its community standards public. They apply to all forms of communication on Facebook, not just ads. Many of these standards, like authenticity, duplicate other Facebook ads rules nosotros've discussed. But two stand out equally covering new ground:

Violence and criminal behavior
Your ads tin't incite, draw, or promote violence or criminal behavior. They as well tin can't support groups that openly encourage or engage in those behaviors.

Exploitation, harassment, and privacy
These standards cover a lot of ground, but they're generally meant to say that you can't use Facebook to neat or accept advantage of other people. You lot too can't expose anyone'south private data, including images, on the platform.

Personal data policies

As marketers, nosotros love the power to personalize advertising experiences. Consumers are sometimes less enthused and frequently express privacy concerns. Facebook has policies in place to aid ease those concerns.

Data collection
Facebook lead ads are ads with an embedded class that allows yous to gather information about your customers. Before you can use them, though, you must create a privacy policy and link it to your lead form.

Data sharing
Any data y'all collect from your Facebook ads tin only be shared internally or with "someone interim on your behalf," like a service provider.

How to Go on Your Campaign Running If Your Ad Is Denied

If you advertise on Facebook for whatever length of fourth dimension, odds are you will have an advertizement rejected eventually. Information technology's frustrating, but you do take some options to get your entrada back on track.

Edit your ad

You can simply review the part of your ad that Facebook says doesn't comply, and then make a modify. This is normally the fastest and easiest option with the highest take chances of success.

In one case y'all make the change, Facebook automatically re-reviews your ad.

Appeal the ruling

If you've reviewed your advertizing and can't run into annihilation that conflicts with the Facebook ads rules or policies, you have the choice to appeal the conclusion.

If your ad is denied quickly, like in a few minutes, it probably means something triggered the automated process. Submitting an appeal will move the review to human being hands.

Get started by filling out the form that's linked in your rejection detect on the Facebook Account Quality page. Reference the dominion that's been "broken," and explain how your ad actually complies with the rule.

Duplicate and resubmit your ad

Although you tin't submit the same ad over and over again for blessing, y'all can create a duplicate advertisement that's automatically reviewed.

If a human reviewer denied your advertizement the offset fourth dimension, it's possible a new man reviewer may laissez passer it. You can try this every bit an alternative to an appeal, simply it could waste some time if it's denied again.

Create multiple versions and A /B test

In ad, A/B testing is the practice of creating multiple versions of an ad to meet which all-time achieves some predetermined upshot.

In this case, A/B testing is done to run across which ad passes review. This gives you a better shot at getting an ad out if 1 gets denied. If multiple ads pass on the first go, then you'll get to run into which performs best with customers.

Try organic posting instead

Facebook gives organic posts more leeway than ads in terms of the content they can contain. Of form, you lot still don't desire to discriminate or advocate violence. Only you might be able to mention a dating service or use copy that would get flagged by ad reviews.

Organic posts usually run across way less reach than paid ads, so information technology'south not an platonic option. But at least you can use the creative you lot've spent time making.

Note that boosted posts are reviewed similar ads. So you tin can't just create a mail and heave information technology if it was already restricted.

Stay on acme of Facebook Ads Rules and Marketing Policies

Facebook describes their standards every bit "a living set of guidelines." Twice a month, they meet globally to review their current rule book and look for ways to improve it.

The good news is, Facebook publishes the notes from those meetings. You can read what the people responsible for Facebook's community and advertising policies are planning to change in but a few minutes each month. With that kind of heads-up, yous'll never have another advertisement rejected. Well, fewer ads rejected, anyway.

Now that yous know all the Facebook ads rules, you lot're prepare to start brainstorming some creative. If you need some inspiration from those that do it really well, check out these examples of top performing Facebook ads.

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Source: https://adespresso.com/blog/facebook-ads-review-rules/

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